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Fascinate: your 7 triggers to persuasion and captivation

By: Hogshead, Sally.
Publisher: New York Harper Business 2010Description: xxi, 266 p.ISBN: 9780061714702.Subject(s): Marketing - Psychological aspects | Advertising - Psychological aspectsDDC classification: 658.800019 Summary: “Fascinate is a riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” — Alan Webber, author of Rules of Thumb. In Fascinate, advertising and media personality Sally Hogshead explores what triggers fascination—one of the most powerful ways to attract attention and influence behavior—and explains how companies can use these concepts to make their products and ideas irresistible to consumers. Marketing professionals of every ilk will find much of use in the pages of Fascinate; in the words of business guru Tom Peters, “fascination is arguably the most powerful of product attachments,” and Fascinate a “pioneering book [that] helps us approach the word and the concept in a thoughtful and also practical manner.” (http://www.harpercollins.com/9780061714702/fascinate)
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Item type Current location Item location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2165 (2 Floor, East Wing) Non-fiction 658.800019 H6F2 (Browse shelf) Available 190228

Table of contents:

Part I. Fascinate or Fail
Part 2.The Seven Fascination Triggers
Part 3.The Fascination Plan of Attack

“Fascinate is a riveting journey through the forces of fascination—how it irresistibly shapes our ideas, opinions, and relationships—and how to wield it to your advantage.” — Alan Webber, author of Rules of Thumb. In Fascinate, advertising and media personality Sally Hogshead explores what triggers fascination—one of the most powerful ways to attract attention and influence behavior—and explains how companies can use these concepts to make their products and ideas irresistible to consumers. Marketing professionals of every ilk will find much of use in the pages of Fascinate; in the words of business guru Tom Peters, “fascination is arguably the most powerful of product attachments,” and Fascinate a “pioneering book [that] helps us approach the word and the concept in a thoughtful and also practical manner.”

(http://www.harpercollins.com/9780061714702/fascinate)

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