Normal view MARC view ISBD view

Boundary spanning elements and marketing function in organization: concepts and empirical studies

Contributor(s): Sahadev, Sunil [Editor] | Purani, Keyoor [Editor] | Malhotra, Neeru [Editor].
Publisher: Switzerland Springer 2015Description: vi, 173 p.ISBN: 9783319134390.Subject(s): Marketing - Management | Marketing research | OrganizationDDC classification: 658.8 Summary: This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.(http://www.springer.com/in/book/9783319134390)
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Item location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2138 (2 Floor, East Wing) Non-fiction 658.8 B6 (Browse shelf) Available 189264

This book presents current research on boundary spanning elements. The editors bring together extant knowledge in the field and present a uniform narrative. Previous studies have often been disseminated across several academic disciplines like services marketing, personal selling and sales management etc. and this monograph aggregates studies dealing with boundary spanning elements or has boundary spanning elements related to the marketing function as the main empirical platform under a uniform theoretical perspective. Each chapter in the book deals with an important research theme and synthesizes studies in relation to boundary spanning elements.(http://www.springer.com/in/book/9783319134390)

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha