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Always on: digital brand strategy in a big data world

By: Overland, Arve Peder.
Material type: materialTypeLabelBookPublisher: Burlington Gower Publishing 2014Description: xi, 279 p.ISBN: 9781472447791 .Subject(s): Electronic commerce | Social media | Big data | Strategic planning | Information technology - Economic aspectsDDC classification: 658.872 Summary: This book will provide an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adhered to. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it. With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It’s a given in today’s online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way.(http://www.ashgate.com/isbn/9781472447814)
List(s) this item appears in: Big data | VR_Data Analytics, Data Visualization and Big Data
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Item type Current location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
Non-fiction 658.872 O9A5 (Browse shelf) Checked out to Anshul Mehrotra (X6618026) 25/10/2018 188792

This book will provide an understanding of what it takes to develop, implement and run a digital strategy but it is not meant as a rigid process document that must be strictly adhered to. Companies have different needs and live in vastly different environments. The internal structure of an organization and the market in which it competes is not going to adapt to a digital strategy process, it must find a process and methodology that works best for it.
With big data emerging as a standard framework for decision making, digital strategy and governance have taken on increased importance. It’s a given in today’s online marketplace that you are perceived as being always on. Make sure your governance programmes for your systems and platforms keep it that way.(http://www.ashgate.com/isbn/9781472447814)

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