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Data mining for managers: how to use data (big and small) to solve business challenges

By: Boire, Richard.
Material type: materialTypeLabelBookPublisher: New York Palgrave 2014Description: xii, 242 p.ISBN: 9781137406170.Subject(s): Management - Computer programs | Data miningDDC classification: 658.056312 Summary: As companies' capacities to amass information continue to grow and improve, the process of mining the data has become more and more vital. All are abuzz about data mining's importance and potential—and for good reason—but the field is still in its infancy, and there's an urgent need to spread and grow the skills, know-how, and strategies to best optimize data mining's results. In Data Mining for Managers, industry-veteran Richard Boire provides streamlined insights and techniques for making the most of the masses of information and mining techniques that technology has enabled. Chock-full of engaging stories and case studies involving some of the world's top companies, Data Mining for Managers sets itself apart in more ways than one. A guide for business managers who need to understand the concepts of data mining as well as the potential it has for providing strategic guidance, Boire delivers a uniquely simple, 4-step process for identifying when data mining is the appropriate tool and then designing, implementing, and measuring your mining. Through hands-on analysis of best practices, Data Mining for Managers demonstrates how to interpret your results into actionable learning and target your mining to achieve appropriate business solutions—solutions that lead directly to optimized customer ROI and other tangible results. Boire also takes pains to outline the common pitfalls of data mining and detail vital approaches for sidestepping them. Among other warnings, he advises managers about the investment in intellectual capital required for effective data mining, urging them against focusing solely on technology and unenlightened, de-contextualized numbers analysis. Data Mining for Managers is a book for marketers, IT professionals, analysts, and anyone else who wants to ride the revolution of big data—not just get swept along by it. It's an invaluable handbook for those looking to learn more about how to convert data mining into actionable insights and business solutions. (http://www.palgrave.com/page/detail/Data-Mining-for-Managers/?K=9781137406170)
List(s) this item appears in: Big data | VR_Data Analytics, Data Visualization and Big Data | IT and Decision Science | Big Data_Book Display
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Slot 1870 (2 Floor, East Wing) Non-fiction 658.056312 B6D2 (Browse shelf) Available 188617

As companies' capacities to amass information continue to grow and improve, the process of mining the data has become more and more vital. All are abuzz about data mining's importance and potential—and for good reason—but the field is still in its infancy, and there's an urgent need to spread and grow the skills, know-how, and strategies to best optimize data mining's results.
In Data Mining for Managers, industry-veteran Richard Boire provides streamlined insights and techniques for making the most of the masses of information and mining techniques that technology has enabled. Chock-full of engaging stories and case studies involving some of the world's top companies, Data Mining for Managers sets itself apart in more ways than one. A guide for business managers who need to understand the concepts of data mining as well as the potential it has for providing strategic guidance, Boire delivers a uniquely simple, 4-step process for identifying when data mining is the appropriate tool and then designing, implementing, and measuring your mining. Through hands-on analysis of best practices, Data Mining for Managers demonstrates how to interpret your results into actionable learning and target your mining to achieve appropriate business solutions—solutions that lead directly to optimized customer ROI and other tangible results. Boire also takes pains to outline the common pitfalls of data mining and detail vital approaches for sidestepping them. Among other warnings, he advises managers about the investment in intellectual capital required for effective data mining, urging them against focusing solely on technology and unenlightened, de-contextualized numbers analysis.
Data Mining for Managers is a book for marketers, IT professionals, analysts, and anyone else who wants to ride the revolution of big data—not just get swept along by it. It's an invaluable handbook for those looking to learn more about how to convert data mining into actionable insights and business solutions.
(http://www.palgrave.com/page/detail/Data-Mining-for-Managers/?K=9781137406170)

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