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Advanced analytics methodologies: driving business value with analytics

By: Chambers, Michele.
Contributor(s): Dinsmore, Thomas W.
Material type: materialTypeLabelBookPublisher: New Jersey Pearson Education 2015Description: viii, 324 p.ISBN: 9780133498608.Subject(s): Business planning | Strategic planning | Business enterprises | Business mathematics | Business education - Mathematics | Business - Mathematical modelsDDC classification: 658.40354 Summary: Advanced Analytics Methodologies is today's definitive guide to analytics implementation for MBA and university-level business students and sophisticated practitioners. Its expanded, cutting-edge coverage helps readers systematically "jump the gap" between their organization's current analytical capabilities and where those organizations need to be. Step by step, it helps readers customize a complete roadmap for implementing analytics that supports unique corporate strategies, aligns with specific corporate cultures, and serves unique customer and stakeholder communities. Drawing on work with dozens of leading enterprises, Michele Chambers and Thomas Dinsmore provide advanced applications and examples not available elsewhere, describe high-value applications from many industries, and help you systematically identify and deliver on your company's best opportunities. (http://www.pearsonhighered.com/educator/product/Advanced-Analytics-Methodologies-Driving-Business-Value-with-Analytics/9780133498608.page)
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Books Vikram Sarabhai Library
Slot 2054 (2 Floor, East Wing) Non-fiction 658.40354 C4A2 (Browse shelf) Available 188614

Advanced Analytics Methodologies is today's definitive guide to analytics implementation for MBA and university-level business students and sophisticated practitioners. Its expanded, cutting-edge coverage helps readers systematically "jump the gap" between their organization's current analytical capabilities and where those organizations need to be. Step by step, it helps readers customize a complete roadmap for implementing analytics that supports unique corporate strategies, aligns with specific corporate cultures, and serves unique customer and stakeholder communities.
Drawing on work with dozens of leading enterprises, Michele Chambers and Thomas Dinsmore provide advanced applications and examples not available elsewhere, describe high-value applications from many industries, and help you systematically identify and deliver on your company's best opportunities.
(http://www.pearsonhighered.com/educator/product/Advanced-Analytics-Methodologies-Driving-Business-Value-with-Analytics/9780133498608.page)

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