Normal view MARC view ISBD view

Value proposition design: how to create products and services customers want. get started with

By: Osterwalder, Alex.
Contributor(s): Pigneur, Yves | Bernarda, Greg | Smith, Alan.
Series: Strategyzer Series. Publisher: New Jersey Wiley 2015Description: xxiii, 290 p.ISBN: 9788126553075.Subject(s): Quality control | Customer relations | Strategic planning | Business planning | Production management - Quality control | Customer services - ManagementDDC classification: 658.4012 Summary: Value Proposition Design helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea. (http://www.wileyindia.com/value-proposition-design-how-to-create-products-and-services-customers-want.html)
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Item location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2042 (2 Floor, East Wing) Non-fiction 658.4012 O8V2 (Browse shelf) Available 188342

Value Proposition Design helps you tackle a core challenge of every business -- creating compelling products and services customers want to buy. This practical book, paired with its online companion, will teach you the processes and tools you need to succeed. Using the same stunning visual format as the authors' global bestseller, Business Model Generation, this sequel explains how to use the "Value Proposition Canvas" a practical tool to design, test, create and manage products and services customers actually want. Value Proposition Design is for anyone who has been frustrated by business meetings based on endless conversations, hunches and intuitions, expensive new product launches that blew up, or simply disappointed by the failure of a good idea.
(http://www.wileyindia.com/value-proposition-design-how-to-create-products-and-services-customers-want.html)

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha