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Fizz: harness the power of word of mouth marketing to drive brand growth

By: Wright, Ted.
Material type: materialTypeLabelBookPublisher: New Delhi McGraw-Hill Education (India) Private Limited 2015Description: xviii, 221 p.ISBN: 9780071835749; 9789339219468.Subject(s): Communication in marketing | Branding (Marketing)DDC classification: 658.872 Summary: DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN "Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line. (http://www.mhprofessional.com/product.php?isbn=0071835741)
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Non-fiction 658.872 W7F4 (Browse shelf) Available 188297

DRAMATICALLY IMPACT YOUR BOTTOM LINE WITH A POWERFUL WOMM CAMPAIGN
"Word of mouth marketing has always existed. We've just found a better and more efficient way to do it." -- Ted Wright
It may not be the oldest profession, but word of mouth is the oldest form of marketing. It's also the most effective. Now, however, it's being executed in ways that are methodical, replicable, and consistent. In this groundbreaking guide, Ted Wright, WOMM pioneer and founder of the marketing firm Fizz, reveals everything you need to know to create, drive, measure, and leverage word of mouth for maximum impact on the bottom line.
(http://www.mhprofessional.com/product.php?isbn=0071835741)

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