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The consumer society: myths and structures

By: Baudrillard, Jean.
Contributor(s): Turner, Chris [Translater].
Publisher: London Sage Publications 1998Description: x, 208 p.ISBN: 9780761956921.Subject(s): Consumer behavior | Economics - Sociological aspects | Consumption (Economics) - Social aspects | Consumer behavior - Social aspects | Culture - Economic aspectsDDC classification: 306.3 Summary: Now available in English for the first time, Jean Baudrillard's classic text was one of the first to focus on the process and meaning of consumption in contemporary culture. Originally published in 1970, the book still makes a vital contribution to current debates on consumption. Many of the themes which would make Baudrillard famous appear here for the first time. The book includes Baudrillard's most organized discussion of mass media culture, the meaning of leisure and anomie in affluent society. A chapter on the body demonstrates Baudrillard's extraordinary prescience for flagging vital subjects in contemporary culture long before others. This English translation begins with an introductory essay by George Ritzer. (http://www.sagepub.in/books/Book205370?siteId=sage-india&prodTypes=any&q=9780761956921&pageTitle=productsSearch)
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Books Vikram Sarabhai Library
Slot 404 (0 Floor, West Wing) Non-fiction 306.3 B2C6 (Browse shelf) Available 188007

Now available in English for the first time, Jean Baudrillard's classic text was one of the first to focus on the process and meaning of consumption in contemporary culture. Originally published in 1970, the book still makes a vital contribution to current debates on consumption. Many of the themes which would make Baudrillard famous appear here for the first time.
The book includes Baudrillard's most organized discussion of mass media culture, the meaning of leisure and anomie in affluent society. A chapter on the body demonstrates Baudrillard's extraordinary prescience for flagging vital subjects in contemporary culture long before others.
This English translation begins with an introductory essay by George Ritzer.
(http://www.sagepub.in/books/Book205370?siteId=sage-india&prodTypes=any&q=9780761956921&pageTitle=productsSearch)

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