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Marketing research: text and cases

By: Nargundkar, Rajendra.
Publisher: New Delhi McGraw Hill Education (India) Private Limited 2008Edition: 3rd ed.Description: xxvi, 533 p.ISBN: 9780070220874.Subject(s): Marketing researchDDC classification: 658.83 Summary: The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners. (https://www.mheducation.co.in/html/9780070220874.html)
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Books Vikram Sarabhai Library
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Non-fiction 658.83 N2M2-2008 (Browse shelf) Available 187854

The book is written in application oriented manner and the use of case studies with SPSS component enhances the worth of this work not only for the MBA students, but also for marketing research practitioners.
(https://www.mheducation.co.in/html/9780070220874.html)

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