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Crisis, issues and reputation management

By: Griffin, Andrew.
Material type: materialTypeLabelBookPublisher: London Koganpage 2014Description: 262 p.ISBN: 9780749469924.Subject(s): Corporate image - Management | Crisis management | Reputation | Corporations - Public relationsDDC classification: 659.2 Summary: The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong.(http://www.koganpage.com/editions/crisis-issues-and-reputation-management/9780749469924)
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Books Vikram Sarabhai Library
Slot 2219 (2 Floor, East Wing) Non-fiction 659.2 G7C7 (Browse shelf) Available 185804

The reputation of an organisation influences who we buy from, work for, supply to and invest in. In today's complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong.(http://www.koganpage.com/editions/crisis-issues-and-reputation-management/9780749469924)

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