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Change by design: how design thinking transforms organizations and inspires innovation

By: Brown, Tim.
Contributor(s): Katz, Barry.
Material type: materialTypeLabelBookPublisher: New York Harper Collins Publishers 2009Description: viii, 264 p.ISBN: 9780061766084 .Subject(s): Organizational change | Reengineering | Corporate reorganizations | Industrial designDDC classification: 658.4063 Summary: The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities. This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.(www.harpercollins.com/search-results/?search-term=change+by+design)
List(s) this item appears in: Design Thinking | VR_Design Thinking_2017
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Non-fiction 658.4063 B7C4 (Browse shelf) Available 184376

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.(www.harpercollins.com/search-results/?search-term=change+by+design)

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