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Solving problems with design thinking: 10 stories of what works

By: Liedtka, Jeanne.
Contributor(s): King, Andrew | Bennett, Kevin B.
Material type: materialTypeLabelBookPublisher: New York Columbia Business School 2013Description: xiv, 216 p.ISBN: 9780231163569.Subject(s): Creative ability in business | Design | Problem solvingDDC classification: 658.403 Summary: Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark’s The Good Kitchen. Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie’s Designing for Growth: A Design Thinking Tool Kit for Managers. (http://cup.columbia.edu/book/978-0-231-16356-9/solving-problems-with-design-thinking)
List(s) this item appears in: Design Thinking | VR_Design Thinking_2017
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Item type Current location Item location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2050 (2 Floor, East Wing) Non-fiction 658.403 L4S6 (Browse shelf) Checked out to Samudra Sen (6213012) 21/05/2019 185689

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Design-oriented firms such as Apple and IDEO have demonstrated how design thinking can affect business results. However, most managers lack a sense of how to use this new approach for issues other than product development and sales growth. Solving Problems with Design Thinking details ten real-world examples of managers who successfully applied design methods at 3M, Toyota, IBM, Intuit, and SAP; entrepreneurial start-ups such as MeYou Health; and government and social sector organizations, including the City of Dublin and Denmark’s The Good Kitchen.

Using design skills such as ethnography, visualization, storytelling, and experimentation, these managers produced innovative solutions to such problems as implementing strategy, supporting a sales force, redesigning internal processes, feeding the elderly, and engaging citizens. They elaborate on the challenges they faced and the processes and tools they used, providing a clear path to implementation based on the principles and practices laid out in Jeanne Liedtka and Tim Ogilvie’s Designing for Growth: A Design Thinking Tool Kit for Managers.
(http://cup.columbia.edu/book/978-0-231-16356-9/solving-problems-with-design-thinking)

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