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Legends in marketing - 8 Vols.

By: Wind, Yoram.
Contributor(s): Sheth, Jagdish N [Series Editor] | Thomas, Robert J [Editor (Vol.I)] | Kahn, Barbara E [Editor (Vol.II)] | Meyer, Robert J [Editor (Vol.II)] | Mahajan, Vijay [Editor (Vol.III)] | Reibstein, David J [Editor (Vol.IV)] | Bell, David R [Editor (Vol.V)] | Jain, Arun K [Editor (Vol.VI)] | Rao, Vithala R [Editor (Vol.VII)] | Day, George S [Editor (Vol.VIII)].
Material type: materialTypeLabelBookSeries: Legends in Marketing.Publisher: Los Angeles Sage Publications 2014Description: l, 325 p; xxxiii, 301 p; xxvi, 307 p; xxx, 474 p; xxxiii, 400 p; xxxii, 294 p; xxviii, 399 p; xxix, 358 p.ISBN: 9788132110033.Subject(s): Marketing | Consumer behavior | Marketing researchDDC classification: R 658.8 Summary: The Legends in Marketing series captures the essence of the most important contributions made in the field of Marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work. The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This set in the series, consisting of 8 volumes, is a tribute to Yoram 'Jerry' Wind. Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy.
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Reference Vikram Sarabhai Library
Slot 1653 (2 Floor, West Wing) Reference R 658.8 W4L3-I (Browse shelf) Not for Issue 181654
Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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R 658.8 W4L3-III Legends in marketing - 8 Vols. R 658.8 W4L3-IV Legends in marketing - 8 Vols. R 658.8 W4L3-V Legends in marketing - 8 Vols. R 658.8 W4L3-VI Legends in marketing - 8 Vols. R 658.8 W4L3-VII Legends in marketing - 8 Vols. R 658.8 W4L3-VIII Legends in marketing - 8 Vols. R 658.80092 G7L3-I Legends in marketing - 8 Vols.

The Legends in Marketing series captures the essence of the most important contributions made in the field of Marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.

The series comprises various sets, each focusing on the multiple ways in which a legend has contributed to the field. This set in the series, consisting of 8 volumes, is a tribute to Yoram 'Jerry' Wind. Wind is internationally known for pioneering research on organizational buying behavior, market segmentation, conjoint analysis, and marketing strategy.

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