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Big data: understanding how data powers big business

By: Schmarzo, Bill.
Publisher: New Delhi John Wiley & Sons 2014Description: xxiii, 216 p.ISBN: 9788126545452.Subject(s): Management information systems | Knowledge management | Big data | Business intelligence | Data miningDDC classification: 005.74015 Summary: Social media analytics, web-tracking, and other technologieshelp companies acquire and handle massive amounts of data to betterunderstand their customers, products, competition, and markets.Armed with the insights from big data, companies can improvecustomer experience and products, add value, and increase return oninvestment. The tricky part for busy IT professionals andexecutives is how to get this done, and that's where this practicalbook comes in. Big Data: Understanding How Data Powers BigBusiness is a complete how-to guide to leveraging big data todrive business value. (https://www.goodreads.com/book/show/17891744-big-data?ac=1&from_search=true)
List(s) this item appears in: Big data | VR_Data Analytics, Data Visualization and Big Data | IT and Decision Science | Big Data_Book Display
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Books Vikram Sarabhai Library
Slot 87 (0 Floor, West Wing) Non-fiction 005.74015 S2B4 (Browse shelf) Available 181398

Social media analytics, web-tracking, and other technologieshelp companies acquire and handle massive amounts of data to betterunderstand their customers, products, competition, and markets.Armed with the insights from big data, companies can improvecustomer experience and products, add value, and increase return oninvestment. The tricky part for busy IT professionals andexecutives is how to get this done, and that's where this practicalbook comes in. Big Data: Understanding How Data Powers BigBusiness is a complete how-to guide to leveraging big data todrive business value.

(https://www.goodreads.com/book/show/17891744-big-data?ac=1&from_search=true)

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