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Instagram power: build your brand and reach more customers with the power of pictures

By: Miles, Jason G.
Publisher: New Delhi McGraw Hill Education 2014Description: xx, 232 p.ISBN: 9789351344827.Subject(s): Internet marketing | Social media - Marketing | Branding - MarketingDDC classification: 658.872 Summary: If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm. Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy. Learn how to: CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS DEVELOP A MARKETING PLAN TAILORED FOR THE SITE LAUNCH A NEW PRODUCT CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM TRACK AND MEASURE YOUR EFFORTS
List(s) this item appears in: Internet Marketing
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Books Vikram Sarabhai Library
Slot 2203 (2 Floor, East Wing) Non-fiction 658.872 M4I6 (Browse shelf) Available 180993

If you're not using Instagram to your advantage, you have to start now. Instagram is the hottest social media site today: Two years after its launch, the number of its daily mobile users surpassed that of Twitter. Then Facebook purchased it for a billion dollars--and it took the world by storm.
Instagram Power provides everything you need to grab customers on the world's most popular photo-sharing site. This guide covers it all--from setting up an account to promoting a brand to integrating the photo-sharing app into an existing marketing strategy. Learn how to:

CREATE THE MOST EFFECTIVE IMAGE FOR YOUR NEEDS
IDENTIFY PROSPECTIVE CUSTOMERS WITH HASHTAGS
DEVELOP A MARKETING PLAN TAILORED FOR THE SITE
LAUNCH A NEW PRODUCT
CREATE A MINI SOCIAL NETWORK OF CUSTOMERS ON INSTAGRAM
TRACK AND MEASURE YOUR EFFORTS

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