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Case studies in making marketing accountable: metrics for measuring marketing effectiveness

Contributor(s): Kamath, Renuka [Editor] | Aggarwal Sharma, Ashita [Editor].
Material type: materialTypeLabelBookPublisher: Mumbai S.P. Jain Institute of Management and Research 2012Description: With Book at Acc.No.179495.Subject(s): Marketing - Case studies | Marketing - Cost effectiveness - Case studiesDDC classification: D002187
List(s) this item appears in: 2.MARKETING
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Item type Current location Call number Status Date due Barcode
CD-DVD-VHS Vikram Sarabhai Library
Audio Visual
D002187 (Browse shelf) Not for loan CD002187

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