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Cases in business marketing

By: Paliwal, Pramod.
Contributor(s): Singh, Ramendra | Yadav, Sudhir.
Publisher: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2013Description: xxii, 419 p.ISBN: 9781259026560.Subject(s): Marketing - Management - Case studies | Marketing - Decision making - Case studiesDDC classification: 658.8 Summary: "Cases in Business Marketing aligns with the need of emerging business education. The focus of the cases is on contemporary management thinking and subject-areas that reflect the real business marketing issues. The cases vary in background (such as Natural Gas, Manufacturing, Print Media and ITES) and address a host of emerging issues such as value and its assessment, vendor management, strategic marketing, supplier-buyer relationship, offshoring and cross-functional coordination."
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"Cases in Business Marketing aligns with the need of emerging business education. The focus of the cases is on contemporary management thinking and subject-areas that reflect the real business marketing issues. The cases vary in background (such as Natural Gas, Manufacturing, Print Media and ITES) and address a host of emerging issues such as value and its assessment, vendor management, strategic marketing, supplier-buyer relationship, offshoring and cross-functional coordination."

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