Normal view MARC view ISBD view

Cases in business marketing

By: Paliwal, Pramod.
Contributor(s): Singh, Ramendra | Yadav, Sudhir.
Publisher: New Delhi McGraw Hill Education (India) Pvt. Ltd. 2013Description: xxii, 419 p.ISBN: 9781259026560.Subject(s): Marketing - Management - Case studies | Marketing - Decision making - Case studiesDDC classification: 658.8 Summary: "Cases in Business Marketing aligns with the need of emerging business education. The focus of the cases is on contemporary management thinking and subject-areas that reflect the real business marketing issues. The cases vary in background (such as Natural Gas, Manufacturing, Print Media and ITES) and address a host of emerging issues such as value and its assessment, vendor management, strategic marketing, supplier-buyer relationship, offshoring and cross-functional coordination."
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2157 (2 Floor, East Wing) 658.8 P2C21 (Browse shelf) Available 179408

"Cases in Business Marketing aligns with the need of emerging business education. The focus of the cases is on contemporary management thinking and subject-areas that reflect the real business marketing issues. The cases vary in background (such as Natural Gas, Manufacturing, Print Media and ITES) and address a host of emerging issues such as value and its assessment, vendor management, strategic marketing, supplier-buyer relationship, offshoring and cross-functional coordination."

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha