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Business communication: from principles to practice

By: Monippally, Mathukutty M.
Publisher: New Delhi McGraw Hill Education(India) Pvt. Ltd., 2013Description: viii, 418 p.ISBN: 9781259026164.Subject(s): Business communication | Communication in managementDDC classification: 658.45 Summary: Business communication has undergone a major change in the past few years but the basic concepts remain the same. This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamless equilibrium of conceptual and practical aspects of the subject. Written in an anecdotal style, the book does not only impart knowledge but also makes for a very interesting read. This approach helps in learning and retaining the concepts.
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Reference Reference Vikram Sarabhai Library
Reference
Reference R FP 658.45 M6B8-1 (Browse shelf) 1 Not for Issue 179131
Books Books Vikram Sarabhai Library
Faculty Publication
Non Fiction FP 658.45 M6B8-2 (Browse shelf) 2 Available 179132
Books Books Vikram Sarabhai Library
Faculty Publication
Non Fiction FP 658.45 M6B8-3 (Browse shelf) 3 Available 179133

Business communication has undergone a major change in the past few years but the basic concepts remain the same. This book integrates the age-old concepts of communication with the new-age concepts thereby providing a seamless equilibrium of conceptual and practical aspects of the subject. Written in an anecdotal style, the book does not only impart knowledge but also makes for a very interesting read. This approach helps in learning and retaining the concepts.

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