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Big data analytics: turning big data into big money

By: Ohilhorst, Frank J.
Publisher: Hoboken, New Jersey Wiley 2013Description: xiv, 160 p.ISBN: 9781118147597.Subject(s): Business intelligence | Data miningDDC classification: 005.74015 Summary: Unique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities. Reveals big data analytics as the next wave for businesses looking for competitive advantage Takes an in-depth look at the financial value of big data analytics Offers tools and best practices for working with big data Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.
List(s) this item appears in: Big data | VR_Data Analytics, Data Visualization and Big Data
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Non-fiction 005.74015 O4B4 (Browse shelf) Checked out to Nitesh Kumar Gupta (RSTC732) 29/08/2018 179658

Unique insights to implement big data analytics and reap big returns to your bottom line
Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics. This breakthrough book demonstrates the importance of analytics, defines the processes, highlights the tangible and intangible values and discusses how you can turn a business liability into actionable material that can be used to redefine markets, improve profits and identify new business opportunities.
Reveals big data analytics as the next wave for businesses looking for competitive advantage
Takes an in-depth look at the financial value of big data analytics
Offers tools and best practices for working with big data
Once the domain of large on-line retailers such as eBay and Amazon, big data is now accessible by businesses of all sizes and across industries. From how to mine the data your company collects, to the data that is available on the outside, Big Data Analytics shows how you can leverage big data into a key component in your business's growth strategy.

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