Normal view MARC view ISBD view

Racism, sexism, and the media: multicultural issues into the new communications age

By: Wilson, Clint C.
Contributor(s): Gutierrez, Felix | Chao, Lena M.
Publisher: Los Angeles Sage Publications 2013Edition: 4th ed.Description: xv, 314 p.ISBN: 9781452217512.Subject(s): Gender studies | Racism in mass media | Sexism in mass media | Mass media - United States | Cultural pluralism - United StatesDDC classification: 305.8 Summary: As our society becomes increasingly diverse, racial, ethnic, and gender inclusiveness and equality have taken on new life in the United States. The Fourth Edition of Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone’s perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity.
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Item location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
General Stacks
Slot 351 (0 Floor, West Wing) Non-fiction 305.8 W4R2 (Browse shelf) Available 178597

Includes bibliographical references (p. 275-290) and index.

As our society becomes increasingly diverse, racial, ethnic, and gender inclusiveness and equality have taken on new life in the United States. The Fourth Edition of Racism, Sexism, and the Media examines how different race, ethnic, and gender groups fit into the fabric of America; how the media influence and shape everyone’s perception of how they fit; and how the media and advertisers are continuously adapting their communications to effectively reach these groups. The authors explore how the rise of class/group-focused communication, resulting from the convergence of new media technologies and continued demographic segmentation of audiences, has led media outlets and advertisers to see women and people of color as influential key audiences and target markets, as well as a source of stereotypes, which may lead to media insensitivity and may help perpetuate social inequity.

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha