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The McDonaldization of society

By: Ritzer, George.
Publisher: Los Angeles Sage Publications 2013Edition: 20th anniversary edition 7th ed.Description: x, 237 p.ISBN: 9781452226699.Subject(s): Social science | Social structure - United States | Management - Social aspects - United States | Fast food restaurants - Social aspects - United States | Rationalization (Psychology) | United States - Social conditions - 1980DDC classification: 302.0973 Summary: George Ritzer’s McDonaldization of Society, now celebrating its’ 20thanniversary, continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture, this book resonates with students in a way that few other books do, opening their eyes to many current issues, especially in consumption and globalization. As in previous editions, the book has been updated and it offers new discussions of, among others, In-N-Out- Burger and Pret A Manger as possible antitheses of McDonaldization. The biggest change, however, is that the book has been radically streamlined to offer an even clearer articulation of the now-famous McDonaldization thesis.
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Books Vikram Sarabhai Library
Slot 293 (0 Floor, West Wing) Non-fiction 302.0973 R4M2 (Browse shelf) Available 178157

Includes bibliographical references (p. 186-220) and index.

George Ritzer’s McDonaldization of Society, now celebrating its’ 20thanniversary, continues to stand as one of the pillars of modern day sociological thought. By linking theory to 21st century culture, this book resonates with students in a way that few other books do, opening their eyes to many current issues, especially in consumption and globalization. As in previous editions, the book has been updated and it offers new discussions of, among others, In-N-Out- Burger and Pret A Manger as possible antitheses of McDonaldization. The biggest change, however, is that the book has been radically streamlined to offer an even clearer articulation of the now-famous McDonaldization thesis.

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