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International marketing

By: Czinkota, Michael R.
Contributor(s): Ronkainen, Ilkka A.
Publisher: Australia South-Western Cengage Learning 2013Edition: 10th ed. International edition.Description: xxxv, 677 p.ISBN: 9781133588399.Subject(s): Marketing | Export marting | Foreign trade promotionDDC classification: 658.8 Summary: INTERNATIONAL MARKETING, 10E, International Edition is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.
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658.8 C9I6 International marketing

INTERNATIONAL MARKETING, 10E, International Edition is a completely up-to-date text for one of the most dynamic upper-level and graduate courses in marketing departments today. It offers the entire range of international marketing topics beginning with start-up operations, continuing with new market entry considerations, and concluding with the international issues confronting giant global marketers. The text is designed for the undergraduate student with prior exposure to the marketing field. Because of its in-depth coverage, it also presents an excellent challenge for graduate instruction and executive education.

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