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Sell

By: Ingram, Thomas N.
Contributor(s): LaForge, Raymond W | Avila, Ramon A | Schwepker, Charles H | Williams, Michael R.
Publisher: Mason South-Western Cengage Learning 2012Edition: 2nd ed. Student edition.Description: vi, 280 p.ISBN: 9781111528232.Subject(s): Marketing | Selling | Success in business | Sales managementDDC classification: 658.85 Summary: Created through a "student-tested, faculty-approved" review process with over 100 students and faculty, SELL2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. SELL 2 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Focusing on trust-based selling, the text reflects the author’s extensive experience as leading sales educators and as sales managers, trainers, and consultants with major corporations.
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Books Vikram Sarabhai Library
Slot 2196 (2 Floor, East Wing) Non-fiction 658.85 I6S3 (Browse shelf) Available 178176

Includes bibliographical references (p. 272-275) and index.

Created through a "student-tested, faculty-approved" review process with over 100 students and faculty, SELL2 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. SELL 2 employs a comprehensive coverage of contemporary professional selling in an interesting and challenging manner. Focusing on trust-based selling, the text reflects the author’s extensive experience as leading sales educators and as sales managers, trainers, and consultants with major corporations.

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