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Legends in marketing - 10 Vols.

By: Kumar, V.
Contributor(s): Kopalle, Praveen [Editor] | Sheth, Jagdish N [Series Editor].
Material type: materialTypeLabelBookSeries: Legends in marketing. Publisher: New Delhi Sage Publications 2012Description: lv, 242 p; xxxii, 262 p; xxxii, 294 p; xxxvii, 208 p; xxxvii, 256 p; xxxviii, 336 p; xxxviii, 265 p; xxxi, 306 p; xxxviii, 263 p; xxxviii, 217 p.ISBN: 9788132109037 (set of 10 Volumes).Subject(s): Marketing | Consumer behavior | Marketing - Management | Marketing strategy, MacromarketingDDC classification: R 658.90092 Summary: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. (http://www.sagepub.com/books/Book235569?siteId=sage-us&prodTypes=any&q=9788132105190&pageTitle=productsSearch)
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Reference Vikram Sarabhai Library
Slot 1657 (2 Floor, West Wing) Reference R 658.90092 K8L3-I (Browse shelf) Not for Issue 177249
Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. (http://www.sagepub.com/books/Book235569?siteId=sage-us&prodTypes=any&q=9788132105190&pageTitle=productsSearch)

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