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Marketing management: a South Asian perspective

By: Kotler, Philip.
Contributor(s): Keller, Kevin Lane | Koshy, Abraham | Jha, Mithileshwar.
Publisher: New Delhi Pearson Education 2012Edition: 14th ed.Description: various pagination.ISBN: 9788131767160.Subject(s): Marketing managementDDC classification: FP 658.8 Summary: Marketing Management is the leading marketing text because it consistently reflects changes in marketing theory and practice. The fourteenth edition of Marketing Management: A South Asian Perspective preserves many of the distinguishing features of the past editions and, at the same time, provides revised and updated content from the global as well as local context. (http://www.pearsoned.co.in/web/books/9788131767160_Marketing-Management_Philip-Kotler.aspx)
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Item type Current location Item location Collection Call number Copy number Status Notes Date due Barcode
Books Vikram Sarabhai Library
Slot 1461 (2 Floor, West Wing) Non-fiction FP 658.8 K6M2/2012-1 (Browse shelf) 1 Available PM 20-04-2016 177176
Books Vikram Sarabhai Library
Slot 1461 (2 Floor, West Wing) Non-fiction FP 658.8 K6M2/2012-2 (Browse shelf) 2 Available PM 177177
Reference Vikram Sarabhai Library
Faculty Publication
Non-fiction R FP 658.8 K6M2/2012-3 (Browse shelf) 3 Not for Issue 177178
Browsing Vikram Sarabhai Library Shelves , Shelving location: Faculty Publication , Collection code: Non-fiction Close shelf browser
R FP 658.3145 D2D3 Depersonalized bullying at work: from evidence to conceptualization R FP 658.403 R2R3-1 Rethinc: what's broke at today's corporations and how to fix it R FP 658.403015 L2H6-3 How to make the right decision R FP 658.8 K6M2/2012-3 Marketing management: a South Asian perspective

Marketing Management is the leading marketing text because it consistently reflects changes in marketing theory and practice. The fourteenth edition of Marketing Management: A South Asian Perspective preserves many of the distinguishing features of the past editions and, at the same time, provides revised and updated content from the global as well as local context. (http://www.pearsoned.co.in/web/books/9788131767160_Marketing-Management_Philip-Kotler.aspx)

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