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Business research methods

By: Cooper, Donald R.
Material type: materialTypeLabelBookPublisher: New Delhi Tata McGraw Hill Education Private Limited 2012Edition: 11th ed.Description: xxx, 950 p.ISBN: 9781259001857.Subject(s): Industrial management - ResearchDDC classification: 658.072 Summary: Text is designed to follow the progression of research and, by stepping through the research sequence, the student is able to set up and complete a research project during the course. The text serves as a convenient reference tool beyond the course which is one of the reasons for its success. It focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing. Where other texts do a content survey, Cooper emphasizes the role of decision making.
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Slot 1872 (2 Floor, East Wing) 658.072 C6B8/2012 (Browse shelf) Available 176825

Text is designed to follow the progression of research and, by stepping through the research sequence, the student is able to set up and complete a research project during the course. The text serves as a convenient reference tool beyond the course which is one of the reasons for its success. It focuses on managerial decisions, emphasizing the need for sound reasoning, problem identification and formulation, and testing. Where other texts do a content survey, Cooper emphasizes the role of decision making.

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