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Strategic database marketing: the masterplan for starting and managing a profita

By: Hughes, Arthur Middleton.
Material type: materialTypeLabelBookPublisher: New Delhi Tata McGraw-Hill Education Private Limited 2012Edition: 4th ed.Description: viii, 598 p.ISBN: 9781259029059.Subject(s): Database marketing - PlanningDDC classification: 658.4 Summary: Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new challenges, though, come great opportunities?and this thoroughly updated new edition has everything you need to seize them all.Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them.(http://www.tatamcgrawhill.com/html/9781259029059.html)
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 1988 (2 Floor, East Wing) 658.4 H8S8/2012 (Browse shelf) Available 176756

Since the previous edition of Strategic Database Marketing was published in 2006, digital tools like Google, e-mail, mobile devices, and social networking sites have completely changed the game. Customer outreach knows no boundaries, program management is more complex, and smart use of databases is absolutely critical to success. With these new challenges, though, come great opportunities?and this thoroughly updated new edition has everything you need to seize them all.Retaining all the tips, tactics, and strategies that have made Strategic Database Marketing the go-to resource for marketers who take their craft seriously, this classic guide gives you the most current tools and techniques for gathering and measuring metrics and making accurate predictions with them.(http://www.tatamcgrawhill.com/html/9781259029059.html)

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