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The handbook of strategic public relations and integrated marketing communications

Contributor(s): [Caywood, Clarke L. ].
Material type: materialTypeLabelBookPublisher: New Delhi Tata McGraw Hill Education Private Limited 2012Edition: 2nd ed.Description: xviii, 904 p.ISBN: 9781259027635.Subject(s): Communication in management | Communication in marketing | Public relationsDDC classification: 659.2 Summary: The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. (http://www.tatamcgrawhill.com/html/9781259027635.html)
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Books Vikram Sarabhai Library
Slot 2219 (2 Floor, East Wing) 659.2 H2 (Browse shelf) Available 176327

The most authoritative, comprehensive resource of its kind, The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition, is a gathering of 70 of the brightest, most influential figures in the field. It includes 27 new chapters as well as 44 new authors addressing the major changes in the field since the last edition: the use of social media in business, demanding and growing stakeholder relationships and a new era of openness and transparency to protect reputations and brands and to prevent crises. (http://www.tatamcgrawhill.com/html/9781259027635.html)

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