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Handbook of services marketing and management

Contributor(s): [Swartz, Teresa A.].
Material type: materialTypeLabelBookPublisher: Thousand Oaks Sage Publications, Inc 2000Description: ix, 521 p.ISBN: 9780761916123.Subject(s): Customer services - Management | Customer services - Marketing | Service industries - Management | Service industries - MarketingDDC classification: 658 Summary: Despite the growth in services research and the dominance of services in the world economy, no one book has emerged as a comprehensive guide for researchers and professionals until now! The Handbook of Services Marketing and Management presents state-of-the-art perspectives in the foundations of services, while simultaneously challenging and expanding current services practices. Editors Teresa A. Swartz and Dawn Iacobucci invited the world�s leading experts on services marketing and management to author individual chapters. The result is an experienced, international, eclectic, and cross-disciplinary mix of authors, all contributing cutting-edge material on the frontiers of service research. This handbook includes a unique mix of both in-depth chapters as well as shorter, more focused mini chapters, which treat emerging issues in the field of services. This structure makes the Handbook the most thorough reference possible. The Handbook of Services Marketing and Management should have a place on the bookshelves of every academic, graduate student, and professional in the critical area of services. (http://www.sagepub.com/books/Book9269?siteId=sage-us&prodTypes=any&q=Handbook+of+services+marketing+and+management&fs=1)
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Despite the growth in services research and the dominance of services in the world economy, no one book has emerged as a comprehensive guide for researchers and professionals until now! The Handbook of Services Marketing and Management presents state-of-the-art perspectives in the foundations of services, while simultaneously challenging and expanding current services practices. Editors Teresa A. Swartz and Dawn Iacobucci invited the world�s leading experts on services marketing and management to author individual chapters. The result is an experienced, international, eclectic, and cross-disciplinary mix of authors, all contributing cutting-edge material on the frontiers of service research. This handbook includes a unique mix of both in-depth chapters as well as shorter, more focused mini chapters, which treat emerging issues in the field of services. This structure makes the Handbook the most thorough reference possible. The Handbook of Services Marketing and Management should have a place on the bookshelves of every academic, graduate student, and professional in the critical area of services. (http://www.sagepub.com/books/Book9269?siteId=sage-us&prodTypes=any&q=Handbook+of+services+marketing+and+management&fs=1)

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