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Mall management

By: Singh, Harvinder.
Material type: materialTypeLabelBookPublisher: New Delhi Tata McGraw Hill Education Private Limited 2012Description: xviii, 294 p.ISBN: 9781259004995.Subject(s): Consumer behaciour | Marketig Management | Marketing: Consumer marketing | Product marketingDDC classification: 658.8 Summary: This book elucidates the factors that are essential to ensuring that retail, with particular regard to shopping malls, is a key engine of economic growth. Special emphasis has been made on issues relating to tenant-mix planning, zoning, leasing and marketing/ promotion as these decisions are taken time and again duringthe operating life of the mall.Apart from the mall managers, this book would be a suitable reading for practitioners and students of retail management. (http://www.tatamcgrawhill.com/html/9781259004995.html)
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Slot 2162 (2 Floor, East Wing) 658.8 S4M2 (Browse shelf) Available 176244

This book elucidates the factors that are essential to ensuring that retail, with particular regard to shopping malls, is a key engine of economic growth. Special emphasis has been made on issues relating to tenant-mix planning, zoning, leasing and marketing/ promotion as these decisions are taken time and again duringthe operating life of the mall.Apart from the mall managers, this book would be a suitable reading for practitioners and students of retail management. (http://www.tatamcgrawhill.com/html/9781259004995.html)

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