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Amul's India: concept, design and co-ordination by dy works based on 50 years of Amul advertising

Contributor(s): daCunha Communication.
Material type: materialTypeLabelBookPublisher: Noida HarperCollins Publishers 2012Description: 212 p.ISBN: 9789350291498.Subject(s): Amul India | Brand name products | Branding (Marketing) | Product managementDDC classification: 658.827 Summary: The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the �popular� history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. (http://www.harpercollins.co.in/BookDetail.asp?Book_Code=3319)
List(s) this item appears in: Amul | Brand_India_Books
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2179 (2 Floor, East Wing) 658.827 A6 (Browse shelf) Available 176123

The Amul campaign tells the stories of India, a hoarding at a time. The hoardings are markers of the �popular� history of India and have been followed by fans for decades. Timeless and ageless, this long-running campaign has captivated Indians of all ages. The key character in this saga is the little girl in polka dots, who helped Amul Butter win over an entire nation. This book celebrates her journey through the eyes of prominent writers, public figures and the subjects of the hoardings themselves. It contains a series of vignettes, creating a patchwork quilt of essays, snippets and selections of classic hoardings. It offers us an inside peek into the back story of the creation of the ads. (http://www.harpercollins.co.in/BookDetail.asp?Book_Code=3319)

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