Normal view MARC view ISBD view

Inside apple: the secrets behind the past and future success of Steve Jobs's iconic brand

By: Lashinsky, Adam.
Material type: materialTypeLabelBookPublisher: London John Murray 2012Description: viii, 223 p.ISBN: 9781848547445.Subject(s): Apple Computer, Inc - Management | Creative ability in business - Case studies | Industrial managementDDC classification: 338.761004 Summary: In inside apple, adam lashinsky provides readers with an insight on leadership and innovation. He introduces apple business concepts like the 'dri' (apple's practice of assigning a directly responsible individual to every task) and the top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder steve jobs).based on numerous interviews, the book reveals exclusive new information about how apple innovates, deals with its suppliers, and is handling the transition into the post jobs era. While inside apple provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.
List(s) this item appears in: Start-Up_2018
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 946 (0 Floor, East Wing) 338.761004 L2I6 (Browse shelf) Available 175559

In inside apple, adam lashinsky provides readers with an insight on leadership and innovation. He introduces apple business concepts like the 'dri' (apple's practice of assigning a directly responsible individual to every task) and the top 100 (an annual event where that year's top 100 up-and-coming executives are surreptitiously transported to a secret retreat with company founder steve jobs).based on numerous interviews, the book reveals exclusive new information about how apple innovates, deals with its suppliers, and is handling the transition into the post jobs era. While inside apple provides a detailed investigation into the unique company, its lessons about leadership, product design and marketing are universal. Inside Apple will appeal to anyone hoping to bring some of the Apple magic to their own company, career, or creative endeavour.

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha