Normal view MARC view ISBD view

Legends in marketing - 9 Vols.

By: Kotler, Philip.
Contributor(s): Achrol, Ravi S [Editor (Vol.1)] | Blattberg, Robert C [Editor (Vol.2)] | Shankar, Venkatesh [Editor (Vol.3)] | Ambler, Tim [Editor (Vol.4)] | Urban, Glen [Editor (Vol.5)] | Roberts, John [Editor (Vol.5)] | Silk, Alvin [Editor (Vol.5)] | Wind, Jerry [Editor (Vol.5)] | Czinkota, Michael R [Editor (Vol.6)] | Skuba, Charles J [Editor (Vol.6)] | Duparcq, Patrick J [Editor (Vol.7)] | Wilkie, William L [Editor (Vol.8)] | Bloom, Paul N [Editor (Vol.9)] | Grier, Sonya A [Contributor ] | Andreason, Alan R [Contributor ] | Duparcq, Patrick J [Contributor ] | Czinkota, Michael R [Contributor ] | Roberts, John [Contributor ] | Barwise, Patrick [Contributor ] | Bayus, Barry L [Contributor ].
Material type: materialTypeLabelBookSeries: Legends in marketing. Publisher: New Delhi Sage Publications 2012Description: lxv, 351 p; xxxv, 404 p; xxv, 128 p; xxxviii, 225 p; xxix, 92 p; xxiii, 212 p; xxvi, 150 p; xxxi, 343 p; xxii, 230 p.ISBN: 9788132105190 (Set).Subject(s): Marketing Strategy - Macromarketing | Consumer Behavior | Marketing - ManagementDDC classification: R 658.90092 Summary: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. (http://www.sagepub.com/books/Book235569?siteId=sage-us&prodTypes=any&q=9788132105190&pageTitle=productsSearch)
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Item location Collection Call number Status Date due Barcode
Reference Vikram Sarabhai Library
Slot 1657 (2 Floor, West Wing) Reference R 658.90092 K6L3-I (Browse shelf) Not for Issue 174859
Reference Vikram Sarabhai Library
Slot 1657 (2 Floor, West Wing) Reference R 658.90092 K6L3-II (Browse shelf) Not for Issue 174860
Reference Vikram Sarabhai Library
Slot 1657 (2 Floor, West Wing) Reference R 658.90092 K6L3-III (Browse shelf) Not for Issue 174861
Reference Vikram Sarabhai Library
Slot 1657 (2 Floor, West Wing) Reference R 658.90092 K6L3-IV (Browse shelf) Not for Issue 174862
Reference Vikram Sarabhai Library
Slot 1657 (2 Floor, West Wing) Reference R 658.90092 K6L3-V (Browse shelf) Not for Issue 174863
Reference Vikram Sarabhai Library
Slot 1657 (2 Floor, West Wing) Reference R 658.90092 K6L3-VI (Browse shelf) Not for Issue 174864
Reference Vikram Sarabhai Library
Slot 1657 (2 Floor, West Wing) Reference R 658.90092 K6L3-VII (Browse shelf) Not for Issue 174865
Reference Vikram Sarabhai Library
Slot 1657 (2 Floor, West Wing) Reference R 658.90092 K6L3-VIII (Browse shelf) Not for Issue 174866
Reference Vikram Sarabhai Library
Slot 1657 (2 Floor, West Wing) Reference R 658.90092 K6L3-IX (Browse shelf) Not for Issue 174867

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. (http://www.sagepub.com/books/Book235569?siteId=sage-us&prodTypes=any&q=9788132105190&pageTitle=productsSearch)

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha