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Brandwashed: tricks companies use to manipulate our minds and persuade us to buy

By: Lindstrom, Martin.
Material type: materialTypeLabelBookPublisher: New York Crown Business 2011Description: xi, 291 p.ISBN: 9780385531733.Subject(s): Brand choice - Psychological aspects | Consumer behavior | Consumers - Psychology | Marketing - Psychological aspects | NeuromarketingDDC classification: 658.8343 Summary: Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. (http://www.randomhouse.com/)
List(s) this item appears in: Angus Deaton (Nobel 2015)
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2190 (2 Floor, East Wing) 658.8343 L4B7 (Browse shelf) Available 174269

Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years. Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars. (http://www.randomhouse.com/)

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