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Free ride: how the internet is destroying the culture business can fight back

By: Levine, Robert.
Material type: materialTypeLabelBookPublisher: London Bodley Head 2011Description: x, 305 p.ISBN: 9781847921499.Subject(s): Cultural industries | Digital media | Internet | Internet marketing | Marketing strategy | Mass media - Technological innovationsDDC classification: 364.1662 Summary: Free Ride is the essential guide to a global marketplace in transition: where we are, how we got here and what we have to do to avoid cultural meltdown. (http://www.randomhouse.co.uk/editions/9781847921482)
List(s) this item appears in: Digital Marketing
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Books Vikram Sarabhai Library
Slot 1196 (0 Floor, East Wing) 364.1662 L3F7 (Browse shelf) Available 174206

Free Ride is the essential guide to a global marketplace in transition: where we are, how we got here and what we have to do to avoid cultural meltdown. (http://www.randomhouse.co.uk/editions/9781847921482)

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