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Legends in marketing - 7 Vols.

By: Monroe, Kent B.
Contributor(s): Mazumdar, T [Volume Editor] | Sheth, J. N [Series Editor].
Material type: materialTypeLabelBookSeries: Legends in marketing. Publisher: New Delhi Sage Publications 2011Description: xxvii, 381 p; xxi, 181 p; xxiii, 342 p; xxi, 186 p; xxiii, 343 p; xxi, 280 p; xxiii, 382 p.ISBN: 9788132105183 (set of 7 volumes).Subject(s): Marketing strategy, Macromarketing | Consumer behavior | Marketing | Marketing - ManagementDDC classification: R 658.90092 Summary: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. (http://www.sagepub.com)
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Reference Vikram Sarabhai Library
Slot 1658 (2 Floor, West Wing) Reference R 658.90092 M6L3-I (Browse shelf) Not for Issue 173646
Reference Vikram Sarabhai Library
Slot 1658 (2 Floor, West Wing) Reference R 658.90092 M6L3-II (Browse shelf) Not for Issue 173647
Reference Vikram Sarabhai Library
Slot 1658 (2 Floor, West Wing) Reference R 658.90092 M6L3-III (Browse shelf) Not for Issue 173648
Reference Vikram Sarabhai Library
Slot 1658 (2 Floor, West Wing) Reference R 658.90092 M6L3-IV (Browse shelf) Not for Issue 173649
Reference Vikram Sarabhai Library
Slot 1658 (2 Floor, West Wing) Reference R 658.90092 M6L3-V (Browse shelf) Not for Issue 173650
Reference Vikram Sarabhai Library
Slot 1658 (2 Floor, West Wing) Reference R 658.90092 M6L3-VI (Browse shelf) Not for Issue 173651
Reference Vikram Sarabhai Library
Slot 1658 (2 Floor, West Wing) Reference R 658.90092 M6L3-VII (Browse shelf) Not for Issue 173652

The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past hundred years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. (http://www.sagepub.com)

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