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Brand building advertising: concepts and cases (Case Book II)

By: Parameswaran, M. G.
Material type: materialTypeLabelBookPublisher: New Delhi Tata McGraw Hill Education Private Limited 2011Description: xiii, 200 p.ISBN: 9780070707139.Subject(s): Advertising - Brand name products - IndiaDDC classification: 659.10954 Summary: The Case book II highlights the key issues involved in the creation of brand building, consumer products, durable and services advertising. The case book has been compiled by the authors from the archives of India's third largest advertising agency group, DRAFTFCB+ULKA. (http://www.tmhshop.com/fcb-ulka-brand-building-advertising-concepts-and-cases)
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The Case book II highlights the key issues involved in the creation of brand building, consumer products, durable and services advertising. The case book has been compiled by the authors from the archives of India's third largest advertising agency group, DRAFTFCB+ULKA. (http://www.tmhshop.com/fcb-ulka-brand-building-advertising-concepts-and-cases)

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