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Wiki brands: reinventing your company in a customer-driven maketplace

By: Moffitt, Sean.
Material type: materialTypeLabelBookPublisher: New Delhi Tata McGraw Hill Education Private Limited 2011Description: xv, 318 p.ISBN: 9780071331807.Subject(s): Branding | Internet marketing | Marketing | Product management | WikisDDC classification: 658.827 Summary: Launched from a landmark
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Books Vikram Sarabhai Library
Slot 2180 (2 Floor, East Wing) 658.827 M6W4 (Browse shelf) Available 172891

Launched from a landmark 0 million research project on the intersection of technology and business models, WikiBrands explains what businesses today need to do to embrace the power of p-2-p technologies like word-of-mouth, user generated content, social media, microblogging, crowdsourcing, prosumerism, and customer rating systems to engage customers and enlist them in brand building and value-enhancement. Part wake-up call, part action plan, Wikibrands is the total blueprint for how businesses can drive innovation and growth through technology-based immersive customer interaction. (http://www.tatamcgrawhill.com/html/9780071331807.html_

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