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Innovation X: why a company's toughest problems are its greatest advantage

By: Richardson, Adam.
Material type: materialTypeLabelBookPublisher: New Delhi Wiley India Pvt. Ltd 2010Description: 250 p. : ill. ; 24 cm.ISBN: 9788126527694.Subject(s): Technological innovations - Economic aspectsDDC classification: 658.4063 Summary: This vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is filled with X-problems- tough new challenges that present massive innovation opportunities, but also risks. Thriving in a world of X-problems requires harnessing four specific approaches: Immersion, Convergence, Divergence, and Adaption. Combining frog design's approaches with insightful analysis of companies, Richardson illustrates how to envision and realize successful new business ventures, products, and services. It is an essential guide for companies seeking to create growth and differentiation in increasingly competitive markets. (http://www.wileyindia.com/index.php?page_id=bookdetails&id=9788126527694)
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This vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is filled with X-problems- tough new challenges that present massive innovation opportunities, but also risks. Thriving in a world of X-problems requires harnessing four specific approaches: Immersion, Convergence, Divergence, and Adaption. Combining frog design's approaches with insightful analysis of companies, Richardson illustrates how to envision and realize successful new business ventures, products, and services. It is an essential guide for companies seeking to create growth and differentiation in increasingly competitive markets. (http://www.wileyindia.com/index.php?page_id=bookdetails&id=9788126527694)

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