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The business of sports: a primer for journalists

By: Conrad, Mark.
Material type: materialTypeLabelBookSeries: Communication series. Publisher: New York Routledge 2011Edition: 2nd ed.Description: xx, 377 p.ISBN: 9780415876537.Subject(s): Sports administration | Sports - Economic aspects | Sports journalismDDC classification: 796.068 Summary: This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business. Moving beyond sports writing, this text offers a distinct perspective on professional, college, and international sports organizations structure,governance,labor issues,and other business factors within the sports community.Written clearly and compellingly, The Business of Sports includes cases(historical,current,and hypothetical) to illustrate how business concerns play arole in the reporting of sports.
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This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business. Moving beyond sports writing, this text offers a distinct perspective on professional, college, and international sports organizations structure,governance,labor issues,and other business factors within the sports community.Written clearly and compellingly, The Business of Sports includes cases(historical,current,and hypothetical) to illustrate how business concerns play arole in the reporting of sports.

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