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Legends in marketing - 10 Vols. - 2011

By: Hunt, Shelby D.
Contributor(s): Sheth, Jagdish N [Series Editor ] | Busch, Paul [Editor (Vol.1)] | Singh, Jagdip [Editor (Vol.2)] | Howell, Roy D [Editor (Vol.3)] | Brown, James R [Editor (Vol.4)] | Vitell, Scott J [Editor (Vol.5)] | Sparks, John R [Editor (Vol.6)] | Varadarajan, Rajan [Editor (Vol.7)] | Morgan, Robert M [Editor (Vol.8)] | Ferrell, O. C [Editor (Vol.9)] | Arnett, Dennis B [Editor (Vol.10)] | Gaski, John F [Contributor] | Azab, Carol [Contributor ] | Boal, Kimberly B [Contributor ] | El-Ansary, Adel.I [Contributor].
Material type: materialTypeLabelBookSeries: Legends in marketing. Publisher: New Delhi Sage Publications 2011Description: xlvi, 229 p; xxiv, 183 p; xxviii, 299 p; xxiv, 203 p; xxviii, 241 p; xxxii, 314 p; xxviii, 422 p; xxvii, 248 p; xxx, 298 p; .ISBN: 9788132105206 (Set).Subject(s): Marketing Strategy - Macromarketing | Consumer Behavior | Marketing - ManagementDDC classification: R 658.90092 Summary: The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. (http://www.sagepub.com/books/Book235570?siteId=sage-us&prodTypes=any&q=9788132105206&pageTitle=productsSearch)
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Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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Reference Vikram Sarabhai Library
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The Legends in Marketing series captures the essence of the most important contributions made in the field of marketing in the past 100 years. It reproduces the seminal works of the legends in the field, which is supplemented by interviews of these legends as well as by the opinions of other scholars about their work. (http://www.sagepub.com/books/Book235570?siteId=sage-us&prodTypes=any&q=9788132105206&pageTitle=productsSearch)

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