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The Sage handbook of marketing theory

By: Maclaran, Pauline.
Material type: materialTypeLabelBookPublisher: Los Angeles Sage Publications 2010Description: xviii, 521 p.ISBN: 9781847875051.Subject(s): Marketing -- PhilosophyDDC classification: 658.8001 Summary: This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. (http://www.sagepub.com/books/Book232935?siteId=sage-us&prodTypes=any&q=9781847875051&pageTitle=productsSearch)
List(s) this item appears in: Sage Handbooks
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2165 (2 Floor, East Wing) 658.8001 S2 (Browse shelf) Available 172057

This exciting new Handbook brings together the latest in debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors. The collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. (http://www.sagepub.com/books/Book232935?siteId=sage-us&prodTypes=any&q=9781847875051&pageTitle=productsSearch)

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