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The McDonalization of society

By: Ritzer, George.
Material type: materialTypeLabelBookPublisher: Los Angeles Sage Publications 2011Description: xv, 307 p. : ill. ; 23 cm.ISBN: 9781412980128.Subject(s): Fast food restaurants --Social aspects --United States | Management --Social aspects --United States | Rationalization (Psychology) | Social structure --United States | United States --Social conditionsDDC classification: 306.0973 Summary: As one of the most eye-opening and popular sociology books of all time, The McDonaldization of Society 6 demonstrates the power of the sociological imagination to today's readers in a way that few other books have, linking theory to contemporary pop-culture examples that resonate with 21st-century students. This Sixth Edition includes a new concluding Chapter 10 'The DeMcDonaldization Society?' that examines recent phenomena like Web 2.0 and its relationship to the McDonaldization thesis. (http://www.sagepub.com/booksProdDesc.nav?prodId=Book234286)
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Books Vikram Sarabhai Library
Slot 403 (0 Floor, West Wing) 306.0973 R4M2 (Browse shelf) Available 171888

As one of the most eye-opening and popular sociology books of all time, The McDonaldization of Society 6 demonstrates the power of the sociological imagination to today's readers in a way that few other books have, linking theory to contemporary pop-culture examples that resonate with 21st-century students. This Sixth Edition includes a new concluding Chapter 10 'The DeMcDonaldization Society?' that examines recent phenomena like Web 2.0 and its relationship to the McDonaldization thesis. (http://www.sagepub.com/booksProdDesc.nav?prodId=Book234286)

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