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The professionals' guide to publishing: a practical introduction to working in the publishing industry

By: Davies, Gill.
Contributor(s): Balkwill, Richard.
Material type: materialTypeLabelBookPublisher: New Delhi Kogan Page India Pvt. Ltd. 2011Description: vii, 312 p.ISBN: 0978074945515.Subject(s): Book industries and trade | Publishers and publishingDDC classification: 070.5023 Summary: The Professionals' Guide to Publishing is a practical introduction to working in the publishing industry. The authors provide a clear overview of its many functions, including editorial, production, sales and marketing; ensuring that the reader has a firm understanding of their responsibilities and how these departments work cross-functionally. (http://www.koganpage.com/products/the-professionals-guide-to-publishing/BusinessandManagement/B/Business_and_Management_Skills/B016/1003029/9780749455415/)
List(s) this item appears in: Academic Journal_Publishing
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Books Vikram Sarabhai Library
Slot 123 (0 Floor, West Wing) 070.5023 D2P7 (Browse shelf) Available 171827

The Professionals' Guide to Publishing is a practical introduction to working in the publishing industry. The authors provide a clear overview of its many functions, including editorial, production, sales and marketing; ensuring that the reader has a firm understanding of their responsibilities and how these departments work cross-functionally. (http://www.koganpage.com/products/the-professionals-guide-to-publishing/BusinessandManagement/B/Business_and_Management_Skills/B016/1003029/9780749455415/)

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