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Service management and marketing: customer management in service competition

By: Gronroos, Christian.
Material type: materialTypeLabelBookPublisher: New Delhi Wiley-India 2007Edition: 3rd ed.Description: x, 483 p.ISBN: 9788126512874.Subject(s): Customer services | Service industries --MarketingDDC classification: 658.8 Summary: The book contains fully updated researches from the services marketing and relationship marketing field. It also includes new material on service recovery along with an in depth discussion of the basic ground rules and objectives of marketing. (http://www.wileyindia.com)
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The book contains fully updated researches from the services marketing and relationship marketing field. It also includes new material on service recovery along with an in depth discussion of the basic ground rules and objectives of marketing. (http://www.wileyindia.com)

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