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Brand building advertising: concepts and cases (Case Book II)

By: Parameswaran, M. G.
Contributor(s): Medh, Kinjal.
Material type: materialTypeLabelBookPublisher: New Delhi Tata McGraw Hill Education Pvt Ltd., 2011Description: xiii, 200 p.ISBN: 9780070707139; 0070707138.Subject(s): Advertising - Brand name products - IndiaDDC classification: 659.10954
List(s) this item appears in: Brand_India_Books
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Item type Current location Item location Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2212 (2 Floor, East Wing) 659.10954 P2B7 (Browse shelf) Available 173172

Case studies of brands handled by DRAFTFCB + Ulka Advertising, Mumbi

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