Normal view MARC view ISBD view

Marketing IT products and services

By: Keyes, Jessica.
Publisher: Boca Raton CRC Press 2010Description: xviii, 324 p. With CD at Acc.No.CD002085.ISBN: 9781439803196.Subject(s): Marketing | Information technology - Management | Industrial managementDDC classification: 658.8 Summary: Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on whatHs needed to develop effective marketing strategies and campaigns. (http://www.crcpress.com/product/isbn/9781439803196)
List(s) this item appears in: IT and Decision Science
Tags from this library: No tags from this library for this title. Log in to add tags.
    average rating: 0.0 (0 votes)
Item type Current location Item location Collection Call number Status Date due Barcode
Books Vikram Sarabhai Library
Slot 2147 (2 Floor, East Wing) Non-fiction 658.8 K3M2 (Browse shelf) Processing Center 176977
Browsing Vikram Sarabhai Library Shelves , Collection code: Non-fiction Close shelf browser
658.8 K2L8 The luxury strategy: break the rules of marketing build luxury brands 658.8 K2R81 Rural marketing 658.8 K3M2 Marketing IT products and services

Includes bibliographical references and index.

Characterized by lightning quick innovation, abrupt shifts in technology, and shorter lifecycles, the marketing of IT products and services presents a unique set of challenges and often requires IT managers and developers to get involved in the marketing process. Marketing IT Products and Services is written to help busy IT managers and marketing managers get up to speed quickly and easily on whatHs needed to develop effective marketing strategies and campaigns. (http://www.crcpress.com/product/isbn/9781439803196)

There are no comments for this item.

Log in to your account to post a comment.

Powered by Koha