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Engage!: the complete guide for brands and businesses to build, cultivate, and measure success in the new web

By: Solis, Brian.
Material type: materialTypeLabelBookPublisher: New Jersey John Wiley & Sons, Inc. 2010Description: xvi, 382 p.ISBN: 9780470571095.Subject(s): Internet marketing | Social media --Economic aspects | Online social networks | Customer relationsDDC classification: 658.872 Summary: What if you had an instruction manual for Social Media? Now you do. "Engage" is the ultimate guide to branding and building your business in the era of the Social Web. "Engage" thoroughly examines the social media landscape and how to effectively use it in business - one network and one tool at a time. The guide for branding your business in the era of the social web, this book leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. Both small businesses and Fortune 500 companies will increase visibility over their competition, build communities of loyal brand enthusiasts, and ultimately increase profits. This title includes everything you need to know about social media marketing, starting with where you need to start and how to determine which social networks to participate in and why. (http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470571098.html)
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Books Vikram Sarabhai Library
Slot 2203 (2 Floor, East Wing) 658.872 S6E6 (Browse shelf) Available 170134

What if you had an instruction manual for Social Media? Now you do. "Engage" is the ultimate guide to branding and building your business in the era of the Social Web. "Engage" thoroughly examines the social media landscape and how to effectively use it in business - one network and one tool at a time. The guide for branding your business in the era of the social web, this book leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. Both small businesses and Fortune 500 companies will increase visibility over their competition, build communities of loyal brand enthusiasts, and ultimately increase profits. This title includes everything you need to know about social media marketing, starting with where you need to start and how to determine which social networks to participate in and why. (http://www.wiley.com/WileyCDA/WileyTitle/productCd-0470571098.html)

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