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Service management and marketing: customer management in service competition

Material type: materialTypeLabelBookPublisher: New Delhi Wiley-India 2007Edition: 3rd ed. Wiley Student Edition.Description: x, 483 p.ISBN: 9788126512874.Subject(s): Service industries -Marketing | Customer servicesDDC classification: 658.8 Summary: The book contains fully updated researches from the services marketing and relationship marketing field. It also includes new material on service recovery along with an in depth discussion of the basic ground rules and objectives of marketing. (http://www.wileyindia.com)
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Books Vikram Sarabhai Library
Slot 2144 (2 Floor, East Wing) 658.8 G7S3 (Browse shelf) Available 171076

Includes bibliographical references and index

The book contains fully updated researches from the services marketing and relationship marketing field. It also includes new material on service recovery along with an in depth discussion of the basic ground rules and objectives of marketing. (http://www.wileyindia.com)

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